Education Programs Lead, KAUST EC
She is the Education Programs Lead at the Entrepreneurship Center at KASUT. She has a PhD in Conflict Analysis and Resolution. She was an assistant professor at different universities in Saudi Arabia. She has taught several classes for undergraduate and graduate students in the field of leadership, ethics, teaming, negotiation and entrepreneurship. Currently, Dr. Lama is Co-teaching New Venture and Product Innovation class, and Entrepreneurship for All at KAUST. Also, she runs workshops on different topics including design thinking, leadership, entrepreneurship, and conflict resolution.
B19 MOSTI Room
You will first learn about the design thinking framework. Then,You will play the role of the General Manager of a 500-room, 4-star city-center hotel with the goal of reaching net zero greenhouse gas emissions by 2050. Your goal will be to reduce its emissions by 50% over the next 7 years and at the same time optimize its financial performance of the hotel. You will select initiatives from a wide-ranging and evolving list that impact the hotel's emissions and business performance.Choosing the right emission reduction strategies will require you to think through all the consequences of your decisions and to prioritize. Not all initiatives that look "green" have a significant impact on emissions.
Visiting Professor, KAUST
Education Programs Lead, KAUST EC