Her Highness Princess Nouf bint Muhammad bin Abdullah is the CEO of the King Khalid Foundation, one of the leading non-profit organizations in the country. She has been a member of KKF’s Board of Trustees since 1996 engaging in shaping KKF's finances and strategy. She leads KKF’s programs towards the economic and social empowerment of vulnerable groups in the country. The foundation’s goal is to create equal opportunities for all Saudis by: maximizing the impact of NGOs, encourage national companies to adopt environmental and social sustainability practices, invest in projects that increase the employability skills of disadvantaged groups, produce evidence-based research and provide policy solutions to Saudi decision-makers to help build a viable social protection system in Saudi Arabia. She also leads the foundations global thought leadership around the promotion of the UN Sustainable Development Goals, and protecting inclusive growth. In 2020, she chaired the Civil 20 Engagement Group, one of the G20 engagement groups, representing the perspectives and voices of global civil society to G20 Leaders. Under her leadership, the C20 membership grow in inclusivity to include strong representation from the global south, resulting in the C20 hosting the biggest gathering of civil society organizations in the history of the G20, with more than 1,500 civil society organizations attending the C20 Summit, and 25,000 online viewers. Princess Nouf is a longstanding philanthropist and a strong supporter of the empowerment of the non-profit sector in the country. Her Highness serves as the Chairperson of the Saudi ADHD Society, and a member of Alnahda Society for Women. She has also been a generous supporter of various Saudi nonprofits, including Saut: The Voice of Down Syndrome Society and Mawaddah Society. She is also a member of the National Center for Mental Health Promotion.