Entrepreneurs in Green Suits (Workshop) (students only)

You will first learn about the design thinking framework. Then,You will play the role of the General Manager of a 500-room, 4-star city-center hotel with the goal of reaching net zero greenhouse gas emissions by 2050. Your goal will be to reduce its emissions by 50% over the next 7 years and at the same time optimize its financial performance of the hotel. You will select initiatives from a wide-ranging and evolving list that impact the hotel's emissions and business performance.Choosing the right emission reduction strategies will require you to think through all the consequences of your decisions and to prioritize. Not all initiatives that look "green" have a significant impact on emissions.


Speakers

Dr. Bülent Erbilgin

Visiting Professor, KAUST

Dr. Lama Hakem

Education Programs Lead, KAUST EC